By Thor Nystrom / MLB.com
MINNEAPOLIS -- The Twins' new home has a name: Target Field.
The club announced on Monday morning that they have reached an agreement in principle on a 25-year deal that includes the naming rights for Target Field. The ballpark is scheduled to open in 2010.
Financial terms of the pact were not released.
"We took what we think is a non-traditional approach -- a lot of teams would have had an auction; that was never what it was about for the Twins," Twins president Dave St. Peter said. "When we considered corporate names, it was clear that one, it needed to be a Minnesota-based brand, and two, it had to be involved in the community and consistent with our brand, which is very family focused. There was a small list of companies that we felt fit those criteria. Target was at the top of that list."
The Twins and Target will also collaborate on the design of Target Plaza, a pedestrian bridge and public gathering space connecting Target Field to downtown Minneapolis
Twins name new ballpark Target Field....
Labels: Minnesota Twins, Target, Target Field
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