BRISTOL, Conn. (AP) — Major League Baseball and ESPN signed a new digital rights agreement that will allow the sports network to put baseball content on multiple platforms, including video game consoles and portable players such as iPods.
The deal announced Thursday extends and expands the agreement through 2013. The previous agreement could have expired as early as this year. Terms were not disclosed.
ESPN said the deal will allow for live game streaming and highlights packages on the Internet and mobile platforms. It also will allow ESPN to develop interactive television programming around baseball content.
ESPN will be able to put MLB content on download services like Apple's iTunes Store and console game systems such as Microsoft Xbox Live.
"Our goal is always to deliver sports to fans across any platform, and this is yet another agreement that fulfills that strategy," George Bodenheimer, president of ESPN and ABC Sports, said in a statement.
ESPN signs digital rights deal with baseball....
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